Wang Zhongxiao, vice president of Chongqing Time-honored Brand Association, chairman of Chongqing Jiangjin Rice Candy Co., Ltd.
Jiangjin, a key part of the Yangtze River. But when it comes to Jiangjin, it is natural to think of Jiangjin’s specialty rice candy. Indeed, in the eyes of more and more people, rice candy can best “endorse” Jiangjin.
“We grew up eating rice candy, and now we are all in our fifties and sixties, and we still like to eat rice candy. Rice candy is crispy and slag, sweet but not greasy, every time you go out or go to relatives, you will bring some, and you will think of your hometown when you eat rice candy! Aunt Zhang, who was picking rice candy, conveyed her “rice candy” complex in an interview.
Behind this “rice candy” complex, there should be a trustworthy brand-name enterprise. For the rice candy industry, “rose” is a well-deserved representative.
“Rose” is the country’s largest rice candy manufacturer, Chongqing Jiangjin Rice Candy Co., Ltd., founded in 1917, after a hundred years. The selection of high-quality glutinous rice, sugar, peanut kernels, walnut kernels, rose sugar, shelled sesame and other raw materials, refined by special technology “Rose brand” rice candy, annual production capacity of 10,000 tons, in recent years not only directly sold to more than 150 cities across the country, but also fragrant in the United States, Japan and other countries and regions, has won the “China time-honored brand” and “China well-known trademark” two awards.
“True” quality “Rose” is more fragrant
Without quality as a support, the “rose” will also be short-lived. Wang Zhongxiao, chairman of Jiangjin Rice Candy Co., Ltd., lamented that in recent years, their “true” quality is to “give people “roses”, and “hands have fragrance” is no longer a talking point.
In order to improve the quality of “rose”, under the help and guidance of Jiangjin District Quality Supervision Bureau, the company further increases investment in science and technology, cultivates and develops famous brands, and enhances development stamina. According to reports, the company has invested nearly 10 million yuan in technological transformation of technology, equipment, production workshops, etc., to eliminate food pollution and improve the level of process technology; It has successively carried out technical transformation and equipment upgrading of the rice fried rice workshop and rice candy workshop, and updated the outdated production equipment and laboratory equipment, so as to make the production more standardized and the product quality more guaranteed.
“Now our entire production environment has completely achieved the “four preventions”, that is, fly-proof, insect-proof, dust-proof, and rodent-proof. In order to ensure the production environment, the company also installed anti-bacterial wall tiles on the ground and walls around the production workshop and the workshop, sealed the pedestrian passage, and realized the complete isolation of people flow and logistics.
The company has successively formulated and implemented nearly 100 quality management rules and supporting implementation rules such as the quality responsibilities and authority of production personnel and key quality points, and implemented management responsibilities at all levels through the three-level model of “company-workshop-assembly line”. At the same time, improve the quality management system, implement quality target management, and implement a combination of self-inspection, mutual inspection and sampling inspection from raw material warehousing to product delivery, and check at all levels, so that product quality continues to improve steadily.
Shaping the brand of fragrance floats around the world
Fragrance for nearly 100 years. As the country’s largest rice candy production enterprise, “Rose” has always adhered to the strategic pursuit of high goals, the pursuit of high standards in the quality of varieties, focusing on product quality, variety development, expansion of scale, price positioning, service level and other aspects of leading the development of the industry, improving customer trust in products, and establishing a good corporate image in front of consumers and the public.
“Many customers staying in our store know that Jiangjin rice candy, especially after” Rose “was recognized as” China Time-honored Brand “and” China Famous Trademark “, Jiangjin Rice Candy has become more famous in the country!” On the eve of the Mid-Autumn Festival, the person in charge of a hotel who came to order said with a smile, “Now many people don’t send mooncakes during the Mid-Autumn Festival, but choose to send some local famous products such as rice candy.” According to reports, at present, the sales of “rose” rice candy continue to rise throughout the country, an increase of 20% over previous years.
“From a local brand to a national brand and even a world brand, it is the common dream of all local specialties.” Wang Zhongxiao said in an interview, “from the” China time-honored brand “to” China well-known trademark “,” rose “has stood on a higher starting line, we must further improve the added value and market competitiveness of products, so that the” rose “fragrance floats all over the world!” ”