Zhang Duck, originated from Liangping, Chongqing, three generations of ancestral brine roasting technology, famous for dry, fragrant and thin characteristics, has become a major specialty of Chongqing. Before liberation, Zhang Xinghai, the son of Zhang Ya, followed his father-in-law Zhang Liangjun to set up a shop in Taibaiyan, Wanxian County, to sell roast meat. In the early days of the founding of the People’s Republic of China, Zhang Xinghai came to Liangshan County (now Liangping District) to sell roasted meat on Xizhong Street. While inheriting his father-in-law’s marinating technology, he also conducted research on the recipe and technology of marinated duck feed. After repeated trial production, in July 1953, a certain characteristic of the braised roast duck was developed. Mr. Zhang, the founder of marinated roast duck products, with the exquisite marinated art accumulated over the decades, and through the repeated practice of dozens of processes such as live duck material selection, marinade recipe, processing method, etc., finally formed the unique local flavor of this marinated roast product. Zhang Yazi chain stores as the main mode of operation, in the city’s large supermarkets, bustling business districts, highway segmented service areas, set up “Zhang Yazi” marinated roast duck monopoly points have reached 125, the store adopts a unified visual identity image, standardized management mode, to provide customers with high-quality service.
In order to ensure the quality of “Zhang Duck” ingredients, so that customers can eat safe and secure green food, the company adopts the modern agricultural business model of “company + farmer + brand”, starting from the source, focusing on the second largest artificial reservoir in Liangping County (area of more than 400 acres) to establish a hemp duck ecological breeding base, with an annual output of nearly 300,000 live hemp ducks, the breeding base was identified by the State Science and Technology Commission as “Liangping County Ten Million Commercial Duck Breeding and Processing Industrialization Demonstration Project”, and at the same time drove the surrounding 100 farmers to disperse breeding. The finished hemp duck is all recycled and produced by the company. Pay attention to quality control, rather lack than indiscriminate, for the later production and processing to provide quality assurance, “Zhang Duck” marinated roast duck and related food for many years, by the national quality supervision department testing, sampling food pass rate of 100%, thus forming the “Zhang Duck” unique food flavor and excellent quality advantages.
Excellent product quality, food flavor with local characteristics, diversified, standardized and large-scale business model, so that the credibility and popularity of “Zhang Duck” marinated roast duck have been continuously improved, and at the same time, it has also won many honors. In 2005, “Zhang Yazi” was awarded the “Consumer Favorite Product” by the Chongqing Municipal Commission of Commerce; In 2006, “Zhang Duck” braised roast duck was awarded the “Most Popular Product by Consumers” by the Organizing Committee of Western China Agricultural Products Fair; In 2007, “Zhang Duck” marinated roast duck was awarded the title of “Chongqing Famous Brand Product” by Chongqing Municipal People’s Government; In 2008, the trademark “Zhang Yazi” was recognized as “Chongqing Famous Trademark” by Chongqing Administration for Industry and Commerce; In 2009, the trademark was awarded the title of “Chongqing Famous Brand Agricultural Products” by the Chongqing Famous Brand Agricultural Products Identification Committee.