On the morning of September 9, 2025, the Chongqing Time-honored Brand Association organized some time-honored enterprise leaders to go to Banan District to inspect the construction, operation and logistics and distribution of the Chongqing South China City project, and held discussions and exchanges on matters such as industrial drive and land plot cooperation that both sides are of common concern to. Xia Hongliang, Secretary of the Party Branch and President of Chongqing Time-honored Brand Association and Chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., Wu Haidong, Chairman of the Supervisory Board of Chongqing Time-honored Brand Association and Chairman of Chongqing Yizhishi Catering Service Co., Ltd., Li Jin, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Huanghuayuan Food Co., Ltd., Ran Lei, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Jinshengshui Trading Co., Ltd., Vice President of Chongqing Time-honored Brand Association Kong Defeng, Chairman of Chongqing Yuchuan Tea Industry Co., Ltd., Vice President of Chongqing Time-honored Brand Association, He Bolin, director of Chongqing Berlin Sesame Oil Factory, Zhang Xianggao, secretary-general of Chongqing Time-honored Brand Association, Qiu Shijun, chairman of Chongqing Yongchuan Tempeh Food Co., Ltd., vice president of Chongqing Time-honored Brand Association, Liang Fengwu, director of Chongqing Time-honored Brand Association and chairman of Chongqing Fengwu Trading Co., Ltd., Wang Rongtao, director of Chongqing Time-honored Brand Association and chairman of Chongqing Jinzhen Technology Group Co., Ltd., Jia Ziyan, director of Chongqing Time-honored Brand Association, director of Chongqing Ziyan Osmanthus Distillery, Lei Kaiyong, chairman of Chongqing Yongzhenji Catering Management Co., Ltd., Zhao Xiaoping, chairman of Chongqing Sino-Ocean Peanut Co., Ltd., Deng Guangyao, general manager of Chongqing Deng Jiayao and Knife Co., Ltd., Tang Yunchuan, marketing director of Chongqing Lotus Rice Candy (Group) Co., Ltd., Zheng Yun, marketing manager of Chongqing Yuge Food Co., Ltd., and other association leaders and time-honored entrepreneurs participated in the inspection activity.
Tian Jie, head of Chongqing South China City Industrial Research and Business Association, introduced the construction of South China City. In January 2014, South China City signed a contract to settle in Chongqing Nanpeng Highway Logistics Base, which is located in the core of the 100-billion-level market group and the national logistics hub, and is the starting point of the Chongqing-ASEAN international logistics corridor and the new western land-sea corridor. The project has a planned total construction area of 13.1 million square meters and an early planned investment of more than 20 billion yuan, which is a key investment promotion project in Chongqing, a key construction project in Chongqing, a key professional market cluster in Chongqing, and a key modern logistics park in Chongqing. As the leader of the commodity trading market in southwest China, Chongqing South China City includes four functional areas: exhibition and trading area, Central Park commercial and leisure area, supporting living area and logistics and warehousing area, covering hotel supplies, non-staple food, automobile and motorcycle auto parts, furniture and building materials, small commodities, textile and clothing, hardware and electrical, lighting city, outlets, metal materials and other formats, integrating commercial wholesale market, warehousing, logistics and distribution, comprehensive commercial facilities, e-commerce platform, conference and exhibition, high-end living facilities, comprehensive property management, Featured tourism and other functions in one.
Accompanied by Fan Hua, director of operations of Chongqing South China City, and Tian Jie, head of production and research planning, everyone visited Chongqing South China City Park, and visited industrial plots, food, hotel supplies professional markets, outlet towns, and supporting warehouses, exhibitions, residences and schools in the park. President Xia and his delegation visited Chongqing South China City Park in depth, learned more about the overall business layout of the park, the planning of each block and the future development direction, and focused on the food store and food centralized procurement platform.
Li Fang, chairman of Chongqing Wanshanghui Food Co., Ltd., said: In November 2024, we established the Chongqing South China City Food Centralized Procurement Platform and carried out exhibition and procurement activities such as the New Year’s Festival Food Exhibition, the Dragon Boat Festival Food Exhibition, and the Mid-Autumn Festival Food Exhibition. These events are a powerful boost to regional business prosperity. Through this form, Chongqing South China City has further consolidated its position as a regional commercial benchmark and brought more benefits and convenience to market merchants and consumers. In the future, we hope to work closely with time-honored food enterprises to promote the development of Chongqing South China City food centralized procurement platform.
At the subsequent symposium, Wang Tianliang, general manager of commercial management of South China City Chongqing Company, warmly welcomed the visit of President Xia and his party, and Mr. Wang pointed out that the member units of Chongqing Time-honored Brand Association have profound cultural heritage and stable strength. As a large-scale trade and logistics hub, Chongqing South China City has outstanding location advantages and development momentum. In order to deepen the development of the industry, we eagerly hope to join forces with the Chongqing Time-honored Brand Association to jointly promote the construction of Chongqing Time-honored Brand Expo Park and welcome many time-honored enterprises to settle in Chongqing South China City.
President Xia expressed his gratitude to Chongqing South China City for its warm reception, and emphasized that Chongqing South China City has convenient transportation, superior geographical location, and has many ideal business and storage venues for time-honored enterprises. It is hoped that this inspection will be used as a starting point to let more heads of time-honored enterprises enter South China City and understand South China City. Create a consumption destination with brand characteristics and business characteristics. Realize complementary advantages, common development, and win-win cooperation.
Participants from both sides spoke enthusiastically and had in-depth exchanges and discussions on how to deepen cooperation, optimize resource allocation, and promote industrial upgrading. This inspection not only enhanced mutual understanding and trust, but also laid a solid foundation for future cooperation.
