China Time-honored Brand refers to a brand with a long history, products, skills or services passed down from generation to generation, with a distinctive traditional cultural background of the Chinese nation and profound cultural heritage, widely recognized by the society, and forming a good reputation.
Chinese time-honored brands are the “golden signboards” bred in the history of our country’s industrial and commercial development, which not only undertake important economic functions, but also contain rich historical and cultural value. At the moment when the consumer market is changing rapidly, time-honored brands are facing a series of challenges and are ushering in new development opportunities. By 2025, the number of Chinese time-honored brands will reach 1,455.