On January 16, the 2025 Aishang Chongqing New Year Consumption Season, Chongqing Hot Pot Festival and Spring Festival Banquet Exhibition with the theme of “Spirit Snake Welcomes Spring and Gathers Beautifully” kicked off at the Working People’s Cultural Palace. The event was supported by the Chongqing Municipal Commission of Commerce, the Municipal Commission of Agriculture, the Municipal Commission of Culture and Tourism, the Municipal Human Resources and Social Security Bureau, the Municipal Federation of Trade Unions, and the People’s Government of Yuzhong District, and hosted by the Yuzhong District Commission of Commerce and the Municipal Hot Pot Industry Association. Co-organized by Chongqing Time-honored Brand Association, Chongqing Cuisine Association and other social organizations. Xia Hongliang, Secretary of the Party Branch and President of Chongqing Time-honored Brand Association, Chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., Wu Haidong, Chairman of the Board of Supervisors of Chongqing Time-honored Brand Association and Chairman of Chongqing Yizhishi Catering Service Co., Ltd., Zhang Xianggao, Secretary-General of Chongqing Time-honored Brand Association, Yu Yong, Director of Chongqing Time-honored Brand Association and Chairman of Chongqing Bailotte Hot Pot Industry Co., Ltd., Si Yonghua, Director of Chongqing Time-honored Brand Association and Chairman of Chongqing Zhisheng Liquor Co., Ltd., Wang Bin, vice chairman of Chongqing Xinya Oil Co., Ltd., vice president unit of Chongqing Time-honored Brand Association, Wang Wenjun, chairman of Chongqing Wang Yihan Catering Development Co., Ltd., Li Jie, chairman of Chongqing Qinma Catering Management Co., Ltd., and other leaders of the association and time-honored entrepreneurs attended the opening ceremony.
Enjoy the Spring Festival banquet and taste the temptation of the tip of the tongue. At the event site, 30 tables of high-quality Chinese New Year’s Eve dinner, hot pot reunion banquet, creative family banquet and other themed banquet exhibitions were launched. Through the live display, the sumptuous and warm Chinese New Year’s Eve dinner and reunion banquet such as Yang Jilong Mansion and Xu Dingsheng are intuitively presented, and consumers can not only watch the exquisite dishes at close range, but also try to eat special dishes on the spot and feel the charm of the dishes. At the same time, each brand has launched a pre-order package. At the scene, a hot pot banquet hall built by time-honored hot pot brands such as Bai Lotian and Liu Yishou was gathered. Among them, the unique and creative theme hot pot with a diameter of 10 meters has become a beautiful scenery at the event site. Consumers step into it and enjoy the hot and fragrant hot pot deliciousness.
Xia Hongliang (third from left), President of Chongqing Time-honored Brand Association, and Wu Haidong (second from left), Chairman of the Board of Supervisors, toured the time-honored brand exhibition area.
The New Year’s Goods Fair, which is themed in retro and nostalgic style, brings together all kinds of New Year’s gifts and New Year’s goods, allowing the public to regain the joyful memories of visiting the New Year’s Goods Market in their childhood and feel the strong atmosphere of the traditional New Year’s Festival. The traditional food from the city’s time-honored brands attracts many citizens and tourists to taste and buy. Chongqing Qiaotou Hot Pot, Old Sichuan Restaurant, Yongxi Old Duck Soup, Golden Horn Old Sichuan Beef Jerky, Deyuan Sour Plum Soup, Zhao Xiaochun Chengkou Old Bacon, Bai Lotian Hot Pot, Dried Horn Beans, Lotus Rice Candy, Zhisheng Liquor, General Ba Hot Pot, Liangsong Cured Meat, Ocean Peanuts, Xiao Lao Five Hot Pot, Chuanjiu Steamed Duck and other time-honored brand products were displayed and sold on site.
Yu Yong, chairman of Chongqing Bai Lotian Hot Pot, was interviewed by Xinhua News Agency.
In order to create a happy and peaceful Spring Festival for the public, the organizers have carefully prepared a variety of fun games. The professional team of Zigong Lantern Festival is specially invited to create a multi-theme, multi-lantern group and multi-form fun lantern festival. Closely combined with the New Year’s gifts, carefully set up a garden check-in interaction, and win New Year gifts with games. Bringing together creative cultural creativity, novel delicacies, and trendy hand-made New Year markets. Linked with Chongqing Working People’s Cultural Palace and Chongqing Wild Song Concert to organize professional performance teams to bring theme performances such as folk theme night, national style music night, and tide music party night. In addition to shopping and consumption, the public can enjoy the fun atmosphere of the Spring Festival.
The organizers of this event also gave many discounts and benefits to the public. Book a banquet on the spot to send surprise gifts, Meituan search “Chongqing Spring Festival Banquet Exhibition” entered the online event venue, grabbed 18 yuan God Coupon at 11:00 am every day from January 15 to 17, and launched the Chinese New Year’s Eve dinner reservation area, and all kinds of Chinese New Year’s Eve dinner gift boxes were sold at a minimum of 5% off; UnionPay cooperated with a number of banks to distribute 5 million yuan of welcome consumer benefits; Collaborate with many catering brands to create the “10,000 Overlord Meals Happy Delivery” activity, and search for the “Spring Festival Celebration” mini program on WeChat to win Overlord meals.