From July 11th to 13th, 2025, the Chongqing Time-honored Brand Association organized some time-honored enterprise leaders to set off from the Chongqing International Convention and Exhibition Center to carry out field visits to Moutai Ancient Town, Gouba Conference Site in Guizhou Province. Xia Hongliang, Secretary of the Party Branch and President of Chongqing Time-honored Brand Association and Chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., Wu Haidong, Chairman of the Supervisory Board of Chongqing Time-honored Brand Association and Chairman of Chongqing Yizhishi Catering Service Co., Ltd., Zou Chaowen, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Rongchang District Sanhui Catering Culture Co., Ltd., Zhang Xianggao, Secretary General of Chongqing Time-honored Brand Association, Zhu Huaiyu, Director of Chongqing Time-honored Brand Association and Chairman of Chongqing Zhenggang Traditional Chinese Medicine Orthopedic Hospital Co., Ltd., Director of Chongqing Time-honored Brand Association, Wang Huai, chairman of Chongqing Huaida Food Co., Ltd., Jia Mingde, director of Chongqing Time-honored Brand Association and chairman of Chongqing Guangjiliang Catering Co., Ltd., Zhao Libing, director of Chongqing Time-honored Brand Association and chairman of Chongqing Wood Stove Catering Management Co., Ltd., Jiang Shangming, director of Chongqing Time-honored Brand Association and general manager of Chongqing Lotus Rice Candy (Group) Co., Ltd., Zhou Zijiang, director of Chongqing Time-honored Brand Association and chairman of Chongqing Bachu Condiment Co., Ltd., Qiu Ji, assistant to the chairman of Chongqing Yongchuan Tempeh Food Co., Ltd., vice president of Chongqing Time-honored Brand Association, former chairman of Chongqing Humane Beauty Food Chain Co., Ltd., Deng Yong, chairman of Chongqing Hengsheng Asset Management Co., Ltd., Li Cheng, chairman of Chongqing Jintutuo Food Co., Ltd., Yang Yi, chairman of Chongqing Jinyun Food Co., Ltd., Wu Zhengyi, chairman of Chongqing Bawang Food Culture Co., Ltd., Huang Liangsong, chairman of Chongqing Liangsong Pickled and Cured Products Co., Ltd., Zhu Junfeng, General Manager of Geleshan Linzhongle Hotel in Shapingba District, Chongqing, Zhu Zhong, Chairman of Chongqing Jiafu Food Culture Co., Ltd., Shu Jiahua, Chairman of Chongqing Tianlu Shudu Catering Management Co., Ltd., Long Yang, Chairman of Chongqing Longzhiyuan Catering Management Co., Ltd., He Zhihua, Director of Qujiang Peach Slice Factory in Hechuan District, Chongqing Hechuan District, Huang Yong, Chairman of Chongqing Yupai Grassroots Catering Management Co., Ltd., Liu Guangmin, Chairman of Chongqing Tiefu Food Co., Ltd., Qiu Chengquan, Chairman of Chongqing Qiu Ji Puff Crispy Duck Co., Ltd., Gan Rongping, general manager of Gan Granny Mash Workshop in Nan’an District, Wang Xiaolu, chairman of Chongqing Wulong Tiao Powder Group Co., Ltd., Luo Shangyong, general manager of Chongqing Yuxi Liquor Co., Ltd., and other association leaders and entrepreneurs participated in the inspection activity.
At 6 p.m. on July 11, President Xia led everyone to Yuanmuyan Village, Moutai Town, Renhuai City, Zunyi City, Guizhou Province, and stayed at Wangtai Villa under Guizhou Renhuai Longmen Cellar Liquor Co., Ltd. Wangtai Winery is located in the core production area of sauce wine in Moutai Town, Kweichow, across the river from Moutai Distillery, with a quiet environment and beautiful scenery. There is a wine river meandering in front and surrounded by green mountains and green trees behind, and the geographical location is unique. Being in the winery, looking far away, the scenery of the river valley of Moutai Town and the panoramic view of Moutai Distillery, and the scenery of Moutai Town.
Moutai Ancient Town has a long history and is a town under the jurisdiction of Renhuai City, Zunyi City, Guizhou Province, located in the northwest of the Guizhou Plateau and the north side of the western section of the Dalou Mountains. The earliest name of Moutai Town was Masang Bay, because the east bank of the Chishui River was covered with Masang trees. Later, it was also called Sifang Well, because the aboriginal Pu people who lived in Renhuai built a square well in the tribe on the east bank of the Chishui River. In the Song Dynasty, the Pu people on the banks of the Chishui River built a very wide high platform by the river as a holy place to worship the ancestral gods. After the Yuan Dynasty, villages, pings and departments were set up below the prefectures and counties, so it was called Moutai Village. Later, Moutai Town had many names such as Banbian Bridge, Yungu Town, and Yizhen, but in the end, because the word Moutai was deeply rooted in the hearts of the people, it became today’s Moutai Town. Moutai Town belongs to the erosion landform of the shallow cut low mountain syncline valley, the Chishui River runs through the whole territory, the riverbed is gentle, the bank is relatively open, and it belongs to the subtropical monsoon humid climate. In ancient times, there was a saying that “Sichuan salt went to Guizhou, and Qin merchants gathered in Moutai”. Moutai Town integrates the heavy ancient salt transport culture, the splendid Long March culture and the mysterious national wine culture, and is known as “China’s No. 1 wine town”.
At the welcome dinner held that night, the bosses tasted Longmen Qingyunhui sauce-flavored liquor. Ren Jiuxiong, general manager of Guizhou Renhuai Longmenjiao Liquor Co., Ltd., introduced the brand history and wine characteristics of Longmenjiao Liquor Industry. Xia Hongliang, Secretary of the Party Branch and President of Chongqing Time-honored Brand Association and Chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., delivered a speech, explaining the reasons for understanding the brand of Longmen Cellar Liquor on the Internet and organizing field visits. Wu Haidong, chairman of the supervisory board of Chongqing Time-honored Brand Association and chairman of Chongqing Yizhishi Catering Service Co., Ltd., Zou Chaowen, vice president of Chongqing Time-honored Brand Association and chairman of Chongqing Rongchang District Sanhui Catering Culture Co., Ltd., Zhu Huaiyu, director of Chongqing Time-honored Brand Association and chairman of Chongqing Zhenggang Traditional Chinese Medicine Orthopedic Hospital Co., Ltd., Zhao Libing, director of Chongqing Time-honored Brand Association and chairman of Chongqing Wood Stove Catering Management Co., Ltd., have spoken successively, praising Longmen Qingyunhui wine for its outstanding sauce aroma, elegance and delicacy, and soft and mellow entrance.
On the morning of July 12, accompanied by Yao Wang, chairman of Chongqing Yutai Liquor Co., Ltd., Chongqing’s time-honored entrepreneurs visited Moutai Ancient Town Wine Merchant Street, Red Army Sidu Chishui Memorial Tower, Moutai Ferry and other commercial and cultural clusters.
In March 1935, the main force of the Central Red Army marched west from Zunyi through Renhuai, fought back and forth, took a detour to defeat the enemy, crossed the Chishui River four times, and broke the Kuomintang’s plan to encircle and annihilate the Red Army on the borders of Sichuan, Yunnan and Guizhou with flexible strategies and tactics, and turned from passive to active, laying the foundation for the victory of the Long March. To commemorate this great victory, on the occasion of the 60th anniversary of the victory of the Red Army’s Long March in 1995, the Renhuai Municipal Government built the Red Army’s Fourth Crossing of Chishui Memorial Tower on the top of the mountain of the Cinnabar Fort at the Moutai Ferry where the Red Army crossed the Chishui River three times. The tower is 25,000 mm high, which means to commemorate the 25,000-mile Long March of the Red Army. The tower is made up of four wave-shaped buildings that overlap in turn, symbolizing the great achievements of the Central Red Army in crossing the Chishui River four times.
On the afternoon of July 12, everyone visited the winemaking workshop and old wine cellar of Longmenjiao Liquor Industry, and General Manager Ren Jiuxiong introduced in detail the winemaking process, raw material supply, ecological environmental protection and bartending skills of Longmenjiao Liquor Industry.
On the morning of July 13, Chongqing’s time-honored entrepreneurs took a car to Gouba Village, Fengxiang Town, Bozhou District, Zunyi City, Guizhou Province, to visit the site of the Red Army Gouba Conference. On March 10, the 24th year of the Republic of China (1935), Lin Biao, commander of the First Army, and Nie Rongzhen, political commissar, sent a “ten thousand urgent” telegram to the former enemy headquarters, proposing to attack the drum new field (present-day Jinsha County). The Central Committee of the Communist Party of China held a Politburo meeting attended by more than 20 people in Gouba Village, present-day Fengxiang Town, and most of them agreed to attack the new drum field, but only Mao Zedong said that he could not fight. Finally, he raised his hand and voted, and passed the resolution to attack the new drum field. On March 12, the 24th year of the Republic of China (1935), the Political Bureau of the Central Committee held an enlarged meeting in Gouba, which discussed the issue of whether to attack the drum new field. Mao Zedong believed that we should not fight the enemy who is holding firm, do not “gnaw hard”, and should eliminate the enemy in the movement. However, most of the comrades at the meeting were in favor of attacking the new drum field. Later, Mao Zedong went to Zhou Enlai with a lantern to further elaborate his views, and tried his best to persuade the participants at the meeting to abandon the plan to attack the new drum field. Subsequently, a new “three-person regiment” (also known as a three-person military group) composed of Mao Zedong, Zhou Enlai, and Wang Jiaxiang was established to command the military operations of the entire army. As a carrier of history, the former site of the Gouba Conference witnessed an important meeting held by the Central Red Army on the Long March Road, solved the problem of the military command of the Red Army that was not completely resolved by the Zunyi Conference, and was the continuation and improvement of the Zunyi Conference.
Everyone walked along the trail that Comrade Mao Zedong walked with lanterns to trace the glorious years of the Red Army in Gouba. Xia Hongliang, secretary of the party branch and president of the Chongqing Time-honored Brand Association and chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., said: “The Gouba Conference” avoided the Red Army from falling into a dangerous situation and enabled the Red Army to successfully achieve a strategic shift. Chairman Mao’s thrilling and magnificent art of war command makes people feel surging, and the communists’ firm steps in pursuing and adhering to the truth are all solemn and admirable. A small lantern not only illuminates the winding mountain road, but also reflects the political character of the Communists who adhere to the truth and seek truth from facts, and demonstrates the spirit of struggle that is not afraid of difficulties and dares to take responsibility.