On April 30, the opening ceremony of the Millennium Rongchang 2025 Rongchang Braised Goose Intangible Cultural Heritage Food Consumption Season, the “Rongchang Good YOUNG” Youth Theme Consumption Month and the volunteer swearing-in ceremony of the “May Day” cultural tourism activities in Rongchang District were held in Rongchang People’s Square.
Gao Hongbo, secretary of the Rongchang District Committee of the Communist Party of China, announced the opening of the event. Wan Rong, deputy secretary of the Rongchang District Party Committee and mayor of the district, Ye Lina, member of the party group and deputy director of the Chongqing Municipal Commission of Commerce, and Zhao Mingquan, member of the Party Committee and second-level inspector of the Chongqing Municipal Commission of Culture and Tourism, delivered speeches respectively. Xia Hongliang, Secretary of the Party Branch and President of Chongqing Time-honored Brand Association and Chairman of Chongqing Qiaotou Hot Pot Catering Service Co., Ltd., Wu Haidong, Chairman of the Supervisory Board of Chongqing Time-honored Brand Association and Chairman of Chongqing Yizhishi Catering Service Co., Ltd., Yao Qingjian, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Yuzhong Commercial Development Group Co., Ltd., Zou Chaowen, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Rongchang District Sanhui Catering Culture Co., Ltd., Deng Jianjian, Vice President of Chongqing Time-honored Brand Association and Chairman of Chongqing Deng’s Kitchenware Manufacturing Co., Ltd., Yang Xuewu, vice president of Chongqing Time-honored Brand Association and general manager of Chongqing Ciqikou Chen Twist Food Co., Ltd., Zhang Xianggao, secretary-general of Chongqing Time-honored Brand Association, Zhou Fusheng, deputy general manager of Chongqing Yuzhong Commercial Development Group Co., Ltd., vice president of Chongqing Time-honored Brand Association, Kong Xiaohai, general manager of Chongqing Yuchuan Tea Industry Co., Ltd., deputy unit of Chongqing Time-honored Brand Association, Lai Erming, director of Chongqing Time-honored Brand Association and chairman of Sexihe Liquor Co., Ltd., director of Chongqing Time-honored Brand Association, Xiao Wenhuan, chairman of Chongqing Anbei Ceramics Co., Ltd., and other association leaders and time-honored entrepreneurs, as well as Xu Lei, president of Dadukou Gangcheng Branch of Bank of Chongqing, attended the opening ceremony.
The heads of relevant urban areas, counties, associations and enterprises in Sichuan and Chongqing, the heads of relevant departments and towns and streets at the Rongchang district level, and media reporters also participated in the event.
Wan Rong, deputy secretary of the Rongchang District Committee of the Communist Party of China and mayor of the district, welcomed all the leaders, guests and tourists attending the event. She said that Rongchang is a veritable city of food and leisure, a city of intangible cultural heritage experience, and a city of sports and health. Focusing on food, tourism, intangible cultural heritage, sports, science and technology and other fields, this event has carefully prepared the first braised goose pot display, goose king auction, flight experience, “Yuwei 360 bowl” exhibition and sales, half marathon and other wonderful activities, sincerely invite friends from all over the world to come to Rongchang to take a walk, take a look, enjoy the beautiful scenery of Rongchang, taste Rongchang food, experience Rongchang culture, and feel the charm of Rongchang. It is hoped that every Rongchang citizen will be a good host, show the enthusiasm and hospitality of Rongchang people, and let every tourist and friend eat in Rongchang, enjoy Rongchang, and fall in love with Rongchang.
Ye Lina, member of the party group and deputy director of the Chongqing Municipal Commission of Commerce, said: Rongchang braised goose came from the streets and alleys, and through the empowerment of “live broadcast +” consumption, it “went out of the circle” all the way. A single video has been played more than 120 million times and the exposure of the whole network has exceeded 10 billion times, allowing Braised Goose to enter thousands of households. This “Goose Tasting Plan” that breaks geographical boundaries is not only a specific practice of regional exploration of new media and new economy, but also a vivid epitome of Chongqing’s food industry embracing digitalization to achieve new transformation.
“Brother Braised Goose” fed “Brother Hyperthyroidism” in five cities, allowing netizens around the world to know the food and culture of Chongqing. This year, we must benchmark the deployment requirements of the municipal party committee and the municipal government, focus on building a more recognizable and influential international consumption center city and a strong cultural tourism city, continuously strengthen the multi-wheel drive of “policy + activity + mechanism”, further enrich the supply of the cultural tourism market, and make every effort to promote the in-depth coordination of commerce, cultural tourism, sports and health, and effectively transform “cultural tourism flow” into “consumption increment”.
At the opening ceremony, the participating leaders issued the certificate of “Rongchang Braised Goose Promotion Enterprise” to Chongqing Huangshanghuang Food Co., Ltd., awarded plaques to representatives of “Rongchang Braised Goose Public Favorite Merchants” such as Sanhui Goose, and awarded flags to representatives of the volunteer service team such as Zou Chaowen; The inheritor of Rongchang braised white goose production skills introduced the “first pot of Rongchang braised goose” through live video, and Lin Jiang, the “braised goose brother”, released the Rongchang braised goose food map, and promoted the “May Day” route of the Bashu Cultural Tourism Corridor; The person in charge of Chongqing Huangshanghuang Food Co., Ltd. released the national promotion plan of Rongchang braised goose, and the representative of the braised goose enterprise made a commitment to integrity management; the Rongchang District Volunteer Service Federation issued a volunteer service initiative; The MV of “Brother Brine Goose” led by the District Rong Media Center and sung by more than 20 Internet experts and private entrepreneurs was released.
Zou Chaowen, president of the Rongchang District Braised Goose Association, said: This braised goose food festival has 11 of the most representative braised goose merchants to bring the most authentic Rongchang braised goose, and there is a braised goose tasting area for the public to taste for free. In this braised goose food festival, in addition to Rongchang braised goose, there are also a variety of delicacies with the most Rongchang characteristics, such as fat sister jelly, Yang Guoqiao jelly, leaf cake, special barbecue and other more than 20 delicacies were unveiled, so that the public can fully feel the oral blessings brought by Rongchang food.
After the opening ceremony, the leaders and guests of the Chongqing Time-honored Brand Association inspected the opening ceremony of Rongchang’s first large braised goose pot and the Sanhui braised goose booth, and visited Chongqing Weiwei Food Technology Co., Ltd., a subsidiary of Chongqing Rongchang District Sanhui Catering Culture Co., Ltd., the vice president unit of the Chongqing Time-honored Brand Association, and tasted the “Full Goose Banquet” in Sanhui Goose Mansion.
