Ye Weiwei is the vice president of Chongqing Time-honored Brand Association and the president of Yexing Group Industrial Group Co., Ltd.
In 1919, Mr. Huang Fuzhai, in view of the fact that Shuitu Town is located on the north bank of the lower reaches of the Jialing River, there are many wooden boats coming and going, the catering business is prosperous, and the sales of liquor are large, so he invited Chen Guoan, Chen Mingyang, Long Qingrong and other gentlemen from Shuitu Town to transport cellar mud from Luzhou and invite masters, and jointly founded Taihe Distillery. And in accordance with the traditional production process, it has developed a strong aromatic koji liquor with the style of the Chongqing school, named “Yubei Liquor”.
In the past, the well-known “Beibei Douhua Tutuo Wine” in the “Tutuo Wine” refers to Yubei Wine. After the victory of the Anti-Japanese War in 1945, Yubei wine became famous throughout the country as a celebratory wine. In the 50s, technicians added high-quality raw materials such as high-quality mung beans to 60 degrees Yubei liquor to produce “mung bean lees” with the mellow aroma of Daqu liquor and the fragrance of mung beans, which were exported to Yunnan, Guangdong, Hunan, Hubei and Jiangxi provinces. From the 60s to the 80s, due to its strong aroma, crisp and refreshing, long aftertaste, and moisturizing lungs and fitness, Yubei Daqu was in short supply in the Chongqing market and became the leading brand of local liquor in Chongqing. In 1985, it was exported to Japan, Iraq, Hong Kong and Macao and other countries and regions, becoming a fine wine for overseas Chinese and Chinese who cherish their hometown.
After years of vicissitudes and several changes, in 2005, Yubei Distillery was restructured and became a subsidiary of Yexing Group, and Yubei Distillery was officially renamed “Yubei Laojiao”. In order to make the famous liquor not lose its reputation, the distillery strictly controls the quality and technological process, and has successively launched a series of products such as 1919, 1945, and Ye Yaoge, which are widely praised by the market. In 2009, Yubei Distillery launched a new product “1919 (puree)”, which has conquered countless high-end liquor consumers with its ultra-high quality, and has been praised by the market. In 2013, Yubei Laojiao deeply cultivated the Chongqing market, and its brewing technology was included in the “Chongqing Time-honored Brand and Chongqing Intangible Cultural Heritage”. In 2015, Yubei Laojiao officially entered the northern market to create an emerging market with Beijing, Yulu and Lu as the core. In the same year, Yubei Laojiao was successfully listed on the Shanghai Stock Exchange. In 2020, Yubei Laojiao’s product Yexing Liquor won the gold medal at the Panama International Exposition in the United States, and Yubei Laojiao stepped onto the world stage.
In the next two years, Yubei Laojiao plans to invest 100 million yuan to build a new ecological industrial winery, adhere to the service tenet of “brewing high-quality liquor and creating first-class products”, always pay attention to scientific management, strict technological process, control the quality pass, and use the old cellar, old well, and clear spring water of Yubei Distillery to produce more and better products to meet the needs of consumers, prosper the economy, open up the future, repay the society, contribute to the people, and continue to write the glory of the return of famous liquor!
Honorable Awards
In 1985, Chongqing high-quality products
In 1988, the Ministry of Commerce Quality Products
In 1993, the gold medal of the first Bashu Food Festival
In 1993, he won the silver medal of the China Famous Wine Expo
In 2007, it was recognized as “China’s famous brand”
In 2007, it was recognized as “Chinese Historical and Cultural Famous Liquor”
In 2007, it was recognized as one of the “Top Ten Famous Brands of Chinese Liquor”
2007, 2007 “Food Safety Demonstration Unit”
2008, 2008 “Food Safety Demonstration Unit”
In 2009, it was awarded the title of “Consumer Satisfaction Product” in Yubei District
In 2009, it was awarded the top ten favorite famous liquors of Chongqing consumers
In 2009, it won the “Quality Award” in the product quality evaluation of Chongqing liquor industry.
In 2010, it was one of the top ten best-selling Chongqing liquor brands
In 2011, Chongqing Food Safety Demonstration Brand
In 2011, it became an iconic brand in Chongqing’s liquor industry
From 2011 to 2013, it won the “Gold Award” in the wine quality inspection
In 2014, Chongqing famous wine
In 2014, Chongqing intangible cultural heritage
In 2015, Chongqing, Fujian, Hunan, Hubei and Jiangxi liquor quality inspection and evaluation “Gold Award”.
In 2016, “Yubei Liquor began in 1919” was honorably certified
From 2016 to 2019, Chongqing, Fujian, Hunan, Hubei and Jiangxi liquor quality “Gold Award”.
In 2019, Chongqing Liquor Industry Outstanding Contribution Award
In 2019, it was an outstanding member unit of Chongqing liquor industry
In 2020, the love unit to fight against the new crown pneumonia epidemic
In 2020, the gold medal of the Panama International Exposition in the United States