Wang Cheng, vice president of Chongqing Time-honored Brand Association and chairman of Chongqing Xinya Oil Co., Ltd.
Chongqing Xinya Oil Co., Ltd. is located in the historic Chongqing High-tech Zone Zouma Ancient Town, its predecessor is Chongqing Xintian Oil Mill, from the generation of workshop-style production to the gradual creation of the brand and development and growth, and the current fourth generation of inheritors are inseparable, the company positioning is accurate, with “Xintian” as the main brand, focusing on the research and development, production and sales of hot pot oil dishes, “Xintian” hot pot oil dishes adhering to the “quality first, reputation first” enterprise development concept, always adhere to the traditional skills and strict quality testing, to ensure that the majority of consumers” The hot pot oil dish produced by it has successively passed the ISO9001 quality management system certification, ISO22000 food safety management system certification and HACCP system certification. In December 2015, the company’s “Xintian” brand was awarded the title of “Chongqing Famous Trademark”; In November 2016, the company was issued by the Chongqing Entry-Exit Inspection and Quarantine Bureau as an export food production enterprise for the record; In December 2018, the company was registered as a foreign trade operator and had the qualification for foreign trade operation; In August 2019, the company’s “Xintian” brand was awarded the title of “Chongqing Time-honored Brand”; In October 2020, the company’s “traditional production skills of small grinding sesame oil” was included in the “Intangible Cultural Heritage Project of Chongqing High-tech Zone”.
“Xintian” advocates health and nature, and everything follows the way of nature to restore the taste of nature. The company’s independent innovation of low-temperature pressing technology retains the nutrients of each raw material to the greatest extent. In order to control the supply of raw materials, the company conducts targeted raw material procurement in Ethiopia and Hubei, China, and truly achieves product quality from the source; At the same time, the company also actively cooperates with scientific research institutions and professional colleges to participate in sesame planting research and product research and development. In November 2019, covering an area of 1,000 square meters, Xintian Hot Pot Oil Dish Joint Innovation R&D Center and Food Safety Research Center (hereinafter referred to as R&D Center) were established, which was planned and constructed in full accordance with national laboratory standards, equipped with advanced detection and analysis instruments and test equipment at home and abroad.
With the continuous development and growth of the scale of Chongqing Xinya Oil Co., Ltd., in February 2014, the company set up a special oil extraction factory, which has more than 80 sets of various types of pressing equipment, with an annual oil extraction capacity of more than 30,000 tons, specifically to provide crude oil for the sub-packaging plant (Chongqing Xinya Oil Co., Ltd.); In September 2020, the second sub-assembly plant was registered and fully put into operation in May 2021. The two sub-packaging factories have more than 40 high-speed production lines, which can produce barrels, bottles, cans and bags at the same time, with an annual sub-packaging capacity of more than 60,000 tons. At the same time, the company has also established a sales channel with Sichuan and Chongqing as the core and gradually radiating the whole country, and has established a marketing service network composed of nearly 6,000 distribution points and agents in more than 70 large and medium-sized cities across the country, forming a pattern of covering the whole country and providing 24-hour service support.
Under the leadership of Chairman Wang Cheng, Chongqing Xinya Oil Co., Ltd. has developed into the vice president unit of Chongqing Time-honored Brand Association, the vice president unit of the Hot Pot Special Committee of China Hotel Association, the executive vice president unit of Chongqing Federation of Industry and Commerce (General Chamber of Commerce) Catering Chamber of Commerce, the vice president unit of Chongqing Hot Pot Association, the vice president unit of Chongqing Cuisine Association, the vice president unit of Chongqing Condiment Association, the vice president unit of Chongqing Small Noodles Association, the vice president unit of Chongqing Catering Industry Association, and the vice president unit of Chongqing Jianghu Cuisine Development Promotion Association. He is the vice chairman unit of Chongqing Food Culture Development Research Association, the vice chairman unit of the “Youth Innovation Mentor Alliance” of Chongqing Youth Innovation and Entrepreneurship Promotion Association, and the director unit of China Health Management Association. The company will cherish the hard-won honors and continue to make due contributions to Chongqing’s oil industry and China’s spicy hot pot.